Top 5 iOS Subscription Games Performance in New Zealand: Q1 2025

In the first quarter of 2025, the iOS subscription games market in New Zealand saw notable trends among the top five apps. According to data from Sensor Tower, these games exhibited diverse patterns in downloads, revenue, and active users.

Football Manager 2024 Mobile experienced fluctuations in revenue, beginning at approximately $28 in the final week of December 2024 and dropping to $2 by the end of March 2025. Downloads started at 91 and saw a dip mid-quarter, reaching a low of 5 before recovering slightly. The app maintained active users around 1.1K, with a gradual decline towards the end of the quarter.

Hearts: Card Game showed a strong start in revenue, peaking at $55 in mid-January, but it tapered off to zero by mid-February. Downloads were sporadic, with a notable drop to 2 in early March, and active users decreased from 111 to 61 over the quarter.

Storyteller exhibited varied revenue patterns, with a peak of $41 in mid-March. Downloads started strong at 312 and declined steadily, while active users fluctuated, ending with a slight resurgence.

Pro Darts 2025 began with a revenue of $30, which saw a few peaks and troughs, finally stabilizing at $8. Downloads were initially high at 292 but ceased by mid-February, and active users saw a consistent decrease from 417 to 39.

Spiritfarer: Netflix Edition had modest revenue figures, starting at $7 and experiencing small fluctuations. Downloads were minimal throughout, with a slight boost in early February. Active users remained relatively stable, with a slight decrease from 314 to 297.

For deeper insights and more detailed analytics, further information is available from Sensor Tower.